"Business Modelling: Creating and Capturing Value" is a cooperative project between the Institute for Innovation Management (IIM), the Institute of Human Resource Education & Management (IWP), and the LMU Innovation & Entrepreneurship Center (LMU IEC).
Quick Info: Bachelor | Seminar | English | Summer Semester | 12 ECTS
Students learn how to develop business models (using the Business Model Canvas tool) under qualified supervision and assistance of trained mentors from several institutes of the Munich School of Management. Course participants gain theoretical knowledge and in parallel, they create and develop a business model for real start-ups in small teams.
Eight lectures impart the theoretical background necessary for developing the business model (e.g., how to conduct a market analysis or to identify customer value). Additionally, students will get qualified in soft skills (e.g., conflict management or teamwork) during several practical sessions.
Student teams regularly present their results and their progress during the semester. Experienced mentors feedback the content in detail.
Contact persons
Attendance for kick-off events and closing events is mandatory. In the subsequent exercises, you or your team members will give a presentation on your work on a regular basis, which therefore requires attendance. Due to the high level of interactivity and the necessary cooperation, attendance for all course events is strongly recommended and expected.
You will receive relevant information about grading at the kick-off events.
You will be working in a team of four. The teams will be randomly assigned.
Start-ups with which you will collaborate during the course will be assigned to you.
Registration for the course is possible via LSF. The registration period usually starts at the beginning or middle of February and ends on 23 March 2026.